Introduction

This option will give you the best value and most lilely the best results. To avoid this area being too lengthy I have not included my commentary on each Module – that is included on the individual Module pages.

Join the thousands who have heard my lectures or worked with me as a management consultant. All in the comfort of your own surroundings where you can focus and plan how to maximise the advantage of this insightful training programme.

Length of video: 3-4 hours – Manual: 48 pages

Your sessions in this IGNITE Module are:

  • Introduction
  • The profession is changing
  • Future accounting firm service model
  • LUBRM and TUBR – our high impact and insightful partner performance models
  • LUBRM-based strategies for improving firm profitability
  • Make sure your firm sidesteps these snakes of complacency
  • The rungs on the ladder of a truly successful firm
  • Spotlight on essential firm profit improving strategies
  • Firm owners – are you delivering to your maximum potential?
  • Firm owners – developing your personal development plan
  • Accounting firm trends, benchmarks and insights
  • Real time accounting – what opportunities does the Internet offer?
  • Strategic planning

Some of the areas we will look at include:

  • Your role as an expert
  • Your role as a business advisor
  • The massive importance of owner ‘visible’ time with clients
  • An introduction to the importance of delivering outstanding quality
  • We answer the question of who our best client is – and the answer may surprise you unless you have attended one of my practice management seminars
  • Communication essentials
  • What does the future accounting firm model look like? 
  • The LUBRM model adds insight and understanding to growing your bottom line
  • 21 high impact LUBRM strategies for profit improvement  
  • The 8 snakes of a firm that is complacent – this will most likely challenge you to climb the…
  • Ladders of success. 8 areas where truly successful and leading-edge firms concentrate their management focus
  • Some partners under report their client time – check out the 7 Habits of a truly effective and successful partner
  • Going beyond compliance CPD is essential – here are some valuable insights into the opportunities for development
  • Benchmarks – how do we compare? Here is the answer as we look at 62 essential benchmarks
  • And finally, strategic planning insights complete with key points and checklist

Overview – Length of video: 4-5 hours – Manual: 66 pages

Your sessions in this IGNITE Module are:

  • Clientology – an introduction
  • The cost of poor service and value of outstanding service
  • Service in accordance with your client-centric priorities
  • Leveraging your client meetings
  • Outstanding service – the rewards are substantial
  • Moments of truth and moments of magic
  • How to improve the effectiveness of your financial statements (all in less than 60 minutes per client)
  • Enhancing the value of what you deliver
  • Your report card and how to improve your ratings
  • Projecting a high-quality image
  • High impact client care KPIs
  • What does your reception look like? Time for an upgrade?
  • A look at some outstanding service case studies
  • Developing your firm’s service portfolio

Some of the areas we will look at include:

  • Calculate the cost of lost clients and the value of retaining clients – the ones you wish to keep of course
  • What are we really selling?
  • The value of the iceberg of time proposition
  • The jaw dropping case of the dentist’s receptionist
  • Developing an annual client meeting plan – a plan that
  • will motivate you and assist in improving the value you deliver to clients
  • A massively important recommend -one so good I will leave you to hear this on the video!
  • How your own skill development enhances your value to clients – being famous…
  • Your financial statements significantly improved (see above)
  • The trap of PDFs
  • Better managing client expectations
  • Beware the causes of these service failures
  • The 8 areas where clients judge quality – and they are not the ones you think of as quality. How do you score on this client report card?
  • Image is important – yours, your firm, your office, your reception, your ambassadors – areas you may wish to improve
  • How to institutionalise client feedback without doing a formal survey – the six points that you MUST have answers to
  • Learn the lessons from great companies outside of the accountancy profession including a video of one of the UK’s most profitable independent car dealer. So many transferable lessons
  • Your firm’s service portfolio – you will find pages of great opportunities in your manual.

Overview – Length of video: 3-4 hours – Manual: 45 pages

Your sessions in this IGNITE Module are:

  • Introduction
  • Billing myths
  • Top line management
  • Setting prices that deliver a higher return
  • The emerging role of the pricing director and how you can take advantage now – at no additional cost
  • Agreeing [higher] prices with clients
  • Effective strategies for improving your billing
  • The powerful case for downsizing your lock up 
  • How to effectively downsize your firm’s lock up
  • The job is not complete until the bill is paid

Some of the areas we will look at include:

  • The three main reasons why accountants do not earn enough
  • Avoid being held back by any of the 21 billing myths
  • The five things that affect the amount you can charge for your services
  • Pricing and the value gap
  • Questions to ask clients to assist them in understand the value you deliver
  • When to use result pricing
  • Essential steps to take when agreeing a fixed price – or losses might ensue – the cost of risk reversal
  • Training clients to pay you promptly
  • Lloydbottom’s law and corollary
  • Over 15 ways to improve your billing
  • The harmful effect of excess lock up and the steps to take to reduce lock up
  • New approaches to billing and collection -do it the modern way
  • How a guerrilla billing strategy may be a good starting point

What you receive: – Length of video: 3 hours – Manual: 35 pages

Your sessions in this IGNITE Module are:

  • Introduction
  • Millennials and how to be an even better [and more profitable] millennial firm
  • Getting better results from all your meetings 
  • Improving staff management
  • Improving job profitability
  • The cost of the ego trip
  • Nuggets of gold to improve staff performance 

Some of the areas we will look at include:

  • Managing from the H.E.A.R.T. – the 5 lessons that enabled me to turn the corner and better manage my teams
  • The wisdom of the geese – 5 lessons in team management
  • Better understanding millennials and Gen Z
  • Do you end up doing the talking when you lead meetings? Not after watching the third session!
  • Offsite meeting checklist
  • It’s time to stop taking minutes
  • The keys to motivation
  • Helping employees take ‘emotional ownership’ of the firm
  • Improving budgeting and stopping managers creating ‘optimistic’ budgets
  • Learn the lesson from the service reception
  • Having a better process for extras or client caused problems
  • Navigating client expectations
  • Fixing the disconnect between manager and partner – maybe the number one key to reducing write downs

Overview – Length of video: 4 hours – Manual: 49 pages

Your sessions in this IGNITE Module are:

  • Introduction
  • The client planning meeting – high impact focused on adding value
  • The power of questions – real service power
  • Widening your service reach
  • The four roles of management
  • The organisational life cycle
  • The aging of an organisation and how to get back to being successful
  • Essential consulting insights
  • Helping clients increase their profitability
  • Starting and running an effective client mentoring group
  • A focus on your core services – how to expand what you offer clients
  • A focus on your options for specialist services 

Some of the areas we will look at include:

  • Looking at the value of financial statements
  • Finding the time for non-compliance services
  • Protect the firm with triple lock service
  • Developing the expertise and confidence to deliver extension services
  • The invaluable lesson from the mime artist
  • Client planning needs and your service opportunities
  • The five essential plans that clients all need
  • Over 100 questions to pepper into client conversations in areas such as the future of the business, their marketplace, their planning, funding, operations, profitability and cash flow, value driven questions and much more
  • Service areas that almost all clients need over a 10-year period including business structures, conflict and dispute resolution, divorce, estate planning, and many other key areas
  • How the four roles of management can help your understanding of your clients’ businesses’ including how to work with each of the four types of roles
  • An in-depth look at the characteristics and challenges of businesses in the courtship, infant, Go Go, adolescent, phases of business growth and development
  • Business success principles
  • How to apply the profit game and help clients uncover profit robbers – activities that are restricting their profitability

Overview – Length of video : 3-4 hours – Manual: 41 pages

Your sessions in this IGNITE Module are:

  • Introduction – why this is so very important
  • Planning the marketing activities and your events calendar
  • Essential core business development strategies
  • A focus on relationship building and referral development
  • A focus on reputation and brand development
  • What award winning firms do to achieve extraordinary success
  • Really great and effective marketing tactics

Some of the areas we will look at include:

  • How much should you spend (or invest as I prefer to say) in marketing?
  • The planning stages of the marketing plan -it needs to be written so everyone can see it
  • Plans to gain new clients
  • A personal marketing survey template
  • The personal marketing plan – we are all different so let’s make our plans owner specific
  • The essential role of advisory sheets
  • Owner marketing
  • Social media
  • Blogs
  • Seminars
  • Website
  • Key steps in relationship building
  • Key steps in reputation building
  • What award winning firms do that you can replicate
  • Tactics – over 20 great marketing ideas that can help you win new business
  • Getting an appointment
  • Revisit the four ‘P’s of marketing
  • Different types of questions you can use
  • What do buying signals look like and when to start your close

Overview – Length of video: 1 hour – Manual: 14 pages

Your sessions in this IGNITE Module are:

  • Making it happen
  • The power of words

Some of the areas we will look at include:

  • Recognise your change limitations and seek to focus your energy where you will gain the greatest reward
  • Starting with small tasks rather than the big ones
  • TBDM – aah! Wait until you discover this gem!
  • Active problem solving – your key steps on this journey
  • Armouring – this is so, so very important. You must not lose that which you have gained.
  • Words that have impacted me – discover your own inner energy and motivation as you consider what words uniquely motivate you
  • And finally, you will find an implementation template to lead you through your own decision making 
Ignite logo

ALL 7 MODULES

[Price for access to IGNITE if modules purchased separately from £989]

DISCOUNTED price for investing in IGNITE from £797

This includes ALL 7 Modules, your 300-page manual and ALL your Bonus content. These include:

  • Mark’s recommended book reading list;
  • A powerful strategic planning questionnaire (for the firm and its clients);
  • A range of four surveys including an accounting firm business owner survey, a firm owner bottom line survey, staff survey and sample client satisfaction survey;
  • The eight habits of a highly successful practitioner;
  • A confidential partner questionnaire and an IGNITE checklist of powerful questions to ask yourself;
  • A managing partner job description;
  • Billing philosophy sample;
  • Client meeting agenda sample;
  • Core service portfolio;
  • The power of questions;
  • Relationship building;
  • Reputation.