Transform your marketing

This programme looks at how to improve the results from the investment in marketing. What are habits that guarantee you will win new clients? How much time should be spent marketing, how much invested – what returns should you expect?

This seminar looks at how firms can improve their return on investment in marketing. We present an innovative range of marketing strategies which goes beyond a marketing menu to exploring how marketing, service portfolio and client service comprise essential aspects of the firm’s marketing mix. Your attendees will be challenged and inspired to implement almost before the seminar is concluded.

Every accounting firm should be concerned about where their next client will come from. The accounting profession has changed dramatically in the last ten years and technology and ever-changing legislation continue to ensure that accountants operate in an environment in which external change and challenge will continue. Some of these challenges include:

  • Reduced demand for services such as the audit
  • An increasing number of ‘unqualified firms’ entering the marketplace
  • Firms not generating as much as they wish from value added services

Clients are less dependent on the accountant for basic work such as basic accounting work while at the same time clients have become more sophisticated and willing to compare expertise and fees.

The ultimate goal of marketing is to drive the firm the firm to its desired strategic goals, to enhance the bottom line, and to facilitate the entrepreneurial development of the business and the services it delivers to its clients.

This seminar is specifically designed for forward-looking firms and those with responsibility for marketing (that should include most firm owners) and its implementation.

Seminar benefits include:

  • Marketing – the plan that drives the firm to achieve its objectives
  • How to get paid for marketing time
  • Marketing habits that are guaranteed to win new clients
  • Client service habits that are guaranteed to win new clients
  • The power of the personal marketing plan
  • Avoiding negative marketing traps
  • How to turn your clients into advocates
  • How your ‘souvenirs’ can win you new business
  • Develop a passion for marketing and growth

And as a result you will:

  • Improve marketing without further investment
  • Win more of the type of clients you wish to serve
  • Be working in a firm that is more exciting and more challenging than before 

    Welcome to the power of marketing transformed.