DEFINING EDGE: Practice Management Strategies
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Learn how to reduce lock up, enhance client service, increase profits, and power up your marketing. Defining Edge is a programme of innovative strategies for improving accounting firm management, marketing and profitability
In today’s economy, managing an accounting firm demands leading edge management practices that enable you to improve your firm management, enhance performance, grow the top line, and increase profits.
Written and hosted by Mark Lloydbottom, Defining Edge systematically covers the key areas where developing your management practices will result in significant advances. In this programme Mark becomes your coach as he leads you through six dynamic training sessions and introduces you to a wealth of specific accounting firm management practices.
As you inteact with Mark, you will learn how to apply the principles derived from the LUBRM model and benefit directly from the many insights he has gained over more than 30 years experience - including the iceberg of time, the rear view mirror of service, the anchor of the time sheet, the powerful lesson from the dentist’s surgery, the mime artist, and many more.
Defining Edge comes complete with 6 DVDs and/or 6CDs, and a 160 page easy-to-follow manual, and includes over 70 on-screen Defining Edge questions that are integral to the programme.
What others are saying
"Mark presents an impressive range of innovative insights that reflect his wisdom and experience."
Ken McManus, Member Services, Institute of Chartered Accountants of Scotland
"Mark has thought deeply and clearly about the principles of accounting firm success. This programme is a valuable addition to practice management."
Gordon Gilchrist, 2020 Group
"A great programme packed with helpful information and knowledge."
Mike Sturgess, SWAT (Accountancy Trainers)
"Defining Edge offers a fresh look at the art of managing a firm to keep clients happy, increase profitability, and win more clients."
Mark Spofforth, Spofforths
"Mark remains a true guiding light of our profession who has helped our firm chart its successful course over many years. His experience and proven strategies are clearly demonstrated in this programme."
Stephen Collier, Horsfield and Smith